Know the latest digital marketing trends

digital marketing trends

Digital marketing is an effective marketing strategy that cannot be ignored by any service provider or a business owner. At present, it has become hard to see businesses without an online presence. Most businesses have at least a social media page if not a functional website. If you have plans to adopt the latest Digital marketing trends in your business, you should consider approaching the top professionals. Let us review some of the top digital marketing developments for 2020.

Voice search: Digital marketing should start to focus on the voice search. There are several things you can perform to improve your website for voice search. One of the most important changes you should do is utilizing long-tail keywords such as how to prepare vegan brownies. Ignore using short keywords such as vegan brownies.

Immersive tech like VR and AR: Virtual reality or VR and augmented reality (AR) have been getting popular in the last few years. The best part is they are getting one of the popular marketing trends. It has been estimated that more than 100 million individuals will utilize AR to perform in-store and online shopping. AR has already been well utilized by top companies such as IKEA. It allows the customers to see how the furniture would look in their area before buying.

Shoppable posts: It is well known that social media plays a vital role in online marketing. Have you ever imagined how many individuals shop on social media? About 60% of Instagram audiences comment they find new items on Instagram. Platforms like Pinterest and Instagram have made it simple for business owners to sell their products on social media. By using social commerce, it is possible to connect with new customers, reduce the sales funnel, and shorten the purchase barriers.

Interactive content: At present, more than 90% of buyers look for interactive content. By the end of 2020, content marketing changes its focus to offer people what they require. Some of the best evidence of interactive content are polls, quizzes, 360-degree video, AR/VR, and shoppable posts.

Interactive content will also one of the best marketing trends for certain reasons like:
· Shareability improves brand awareness
· Contents are extremely shareable
· It offers visitors a motive to remain on the page
· If the content is original and new, it stands unique
· People love to share and interact

Social media apps: Certain social media applications like WhatsApp, WeChat, and Facebook Messenger will not only be utilized for texting friends but also for connecting with customers. Messaging applications are always popular as customers find it simple and convenient to directly interact with companies. Moreover, it permits extremely personalized marketing. Businesses are utilizing messaging apps in the following ways:
· Offering customer support
· Regaining potential customers
· Inviting people to exhibitions, events
· Boosting sales
· Educating customers about products or business
· Building relationships and establishing contact

Think about how your business can utilize messaging applications in 2020.

Digital marketing is continuously evolving and developing. We have identified these ideas and tactics will remain as solid game-changers in 2020.

Top 5 reasons for the absolute need for SEO in business

seo for business

The organic traffic is the best traffic for a website
The online presence of a company has become a necessity rather than style due to the increase and the advancement of technologies hence more and more people are enjoying shopping on few clicks and don’t want to vain their weekends in roaming markets. The increase of online shopping is demanding the companies to move online to avoid their competitors to dominate their part of sales. Even popular dental clinics like Orchard Park Dental have to jump online, and hence online presence has no relation with the nature of the business. One can find out more here on the best trends that can help the websites to rank on the top of Google’s search engine pages. Hence the business needs to depend more on organic means of the business.

SEO is paramount for client trust and credibility
The website is the digital property of the company. Hence, it is essential for the company to arrange all their data in such a way that the consumers have a happy user experience.

The main things highlighting the trust and credibility of the website are

  • High quality of the back-links
  • Positive end-user behavior or easy user interface
  • Signs of machine learning is significant
  • The site must optimize all the on-page SEO elements, and the content must be built over the niche with all the integral parts.

Filtered SEO is better for organic traffic
As previously said, organic traffic is the best source to be at the top of the Google SEO pages. The website needs to contain all the elements which can increase the amount of organic traffic to the site. The filtered SEO means showing the site to the targeted audience and hence the best way for attracting a large number of users. The local SEO can help companies in reaching the audience easily and quickly, and thus the companies can obscure the better ROI’s from their digital properties.

The impact of SEO on the buying cycle
The main focus of all the buyers surfing the internet is searching about the product and checking all the specifications and buying it from the client who is trusted and offers the best prices. The digital properties or the websites must make sure that all their display and popup ads are present at the right place. The sites must also possess all the relevant information which a client would love to read before they buy the product.

The relatively low price of SEO
Many people think that SEO is a marketing expense. Still, the few business owners who gain success from SEO think it as an investment asset for the business which is crucial for their company’s online presence.

The companies have to understand the chain and the web of the online media to rule the #1 bar on Google’s search engine pages. The SEO also helps the companies in formulating and developing their marketing strategies.

Orchard Park Dental
Phone: (905) 664-7252
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6-483, Hamilton Regional Rd 8
Stoney Creek, ON L8G 5B9